The creative juices of TelCell’s Commercial Department went on overdrive during the Summer vacation months resulting in a brand new advertising campaign and the mobile provider’s best offering yet for TelEm Group customers.
The campaign is informing customers that for every $30 or more of Top-Up credit they purchase, they will be getting an additional $20 – ABSOLUTELY FREE!
And get across to the customer as effectively as possible, the creative team has captured the jaw-dropping expressions of various customers in the community showing what they think of the new “unbelievable” deal, for a series of media and billboard advertisements.
“The ‘can’t believe it’ expressions are the WOW factor of our new campaign for Buy $30 get $50 call/sms credit for Mobile Top-Up customers,” explains Manager, Marketing & Sales, Emile van der Weerd.
“Management were shocked when we came up with the new pricing concept, the creative team was stunned with their results after setting out to illustrate the concept. And now we believe our customers react with a much disbelief as the models on our posters when they see what great savings they are getting this time around,” said Mr. van der Weerd.
He says the campaign will replace the hugely popular TelCell Buy $20 get $30 media campaign featuring some of the island’s most popular and community-minded personalities.
“Advertising is about having fun and getting your message across, so we are very excited about how the new campaign will be received by our customers and whether the verdict will be one of shock, or disbelief,” said the Marketing and Sales chief.