HONOR LATAM Chooses Sint Maarten for Exclusive Media Retreat


A Showcase of Innovation, Storytelling & Caribbean Hospitality
Last night, I had the pleasure of welcoming over 50 top executives, journalists, and digital
content creators from across Latin America to the beautiful shores of Sint Maarten, all here for
the official launch of the HONOR 400 Series.
HONOR, one of the world’s leading smart device brands, selected Sint Maarten as the
destination for their exclusive media retreat, blending innovation and island charm in the most
unforgettable way. This marks yet another moment where MICE tourism meets cutting-edge
technology, proof that Sint Maarten is not only a paradise for vacationers but a premier platform
for global brand experiences.
Over the next three days, our guests will explore the island, using the world’s first mobile phone
embedded with AI-generated content creation tools, a game-changer for journalists, influencers,
and visual storytellers. No need to choose between photo or video. With HONOR, they simply
capture the moment, and let the technology transform it into something magical.
Thanks to our team at the St. Maarten Tourism Bureau, their travel experience has been seamless
from start to finish. We’re proud to do what we do best: recommend our must-visit spots, share
our culture, and welcome the world with open arms.
While this is not a formal partnership, HONOR has already expressed interest in exploring future
B2B opportunities on the island, a promising sign for local tech and tourism stakeholders alike.
This initiative is a strong reflection of the Ministry’s push to diversify our tourism strategy
through niche markets and smart collaborations. It also demonstrates how innovation can elevate
how travelers experience our island, making their stories more immersive and their memories
more shareable.
So if you see stunning visuals or stories popping up under the hashtags #SXM and VacationSXM in the coming days, know that Sint Maarten is shining on millions of screens across Latin America, captured through the lens of HONOR.