The Sint Maarten / Saint Martin Annual Regional Tradeshow SMART will be held at The Westin Dawn Beach. This was released this last week by the four organizing parties L’Association des Hoteliers de St. Martin (AHSM), St. Maarten Hospitality & Trade Association (SHTA) in conjunction with the Saint-Martin Tourism Office and the St. Maarten Tourist Bureau.

An agreement has been signed with The Westin Dawn Beach. Both Tourist Boards as well as AHSM and SHTA look forward to using the high standard facilities of Westin for its three day meeting.

The Westin Dawn Beach Resort & Spa, Sint Maarten is one of the largest hotels on island, featuring 317 luxuriously appointed guest rooms including 15 suites, each with French doors leading to a balcony with an ocean or island view. Located at Dawn Beach, one of St. Maarten’s most beautiful beaches, the four partners see the location as a perfect business card for visiting companies.  The Westin Dawn Beach Resort and Spa itself has shared its enthusiasm for hosting the event as Westin clearly knows the benefits of the tradeshow for the island economy.

Both sides have always closely cooperated on this regional Sint Maarten / Saint Martin trade event, but this will be the first time both sides will co-host at the same time. Due to its binational character this year, locations and activities will be spread over both sides of the island.


SMART 2017 kicks off on Wednesday June 14th, 2017 when delegates have the opportunity to meet and mingle with their peers at the Welcome Reception, before a full day of business where participants have set up appointments with travel partners and wholesalers as well as hotel and excursion operations for one-on-one discussions on potential business ventures.

Although an impressive and memorable Farewell party will be held on Thursday evening the venue will stay open through Friday with workshops and guest speakers.


Next to Sint Maarten / Saint Martin, other islands attending this event have included Anguilla, Antigua, Barbuda, British Virgin Islands, Dominica, Guadeloupe, Montserrat, Saba, St. Barth’s, Statia, St. Kitts & Nevis, and Barbados. This way, over the 15 years SMART has grown to become the most reputable Tradeshow of the northeastern Caribbean.

As last year SMART was canceled due to various tradeshows occurring at the same moment, the organizing parties requested the Caribbean Hotel and Trade Association (CHTA) to coordinate Caribbean marketing events to make sure all destinations have the ability to showcase their hospitality and trade.

Registration forms and details will be available on the SHTA website www.shta.com or by contacting the St. Maarten Hospitality & Trade Association via email at sm***@sh**.com or by phone at 1-721-542-0108, during office hours 8am to 5pm, Monday through Friday.