Worldwide consumer movement call for better digital world

World Consumer Rights Day (WCRD) is celebrated annually on 15 March.  It marks the anniversary of President John F Kennedy’s address to the US congress on 15 March 1962, in which he formally addressed the issue of consumer rights. He was the first world leader to do so.

On March 15 ( World Consumer Rights Day ) Unkobon is joining consumer organisations around the world to call for a ‘Digital World Consumers can Trust’.

The day, co-ordinated by Consumers International, is aiming to create a #BetterDigitalWorld by promoting better digital access, security, understanding and redress.

The advent of digital technology and the internet have changed consumers’ lives dramatically. The speed in which this has occurred has meant in some areas changes in the digital marketplace are outpacing consumer protection. There is evidence people are worried about many aspects of what is happening when they go online.

People are concerned about how secure their data is. And they are right to be, over half a billion digital personal records were lost or stolen in 2015, leaving 429 million identities exposed – and that’s just the ones we know about, as many breaches go unreported.

As part of the campaign Unkobon  improves consumer awareness toward a safer use of the internet.  On our Facebook Page and on our website consumers can find tips to stay safe as a consumer online.