Gros Islet, St Lucia – One of the world’s leading sporting drinks Lucozade has thrown its weight behind efforts by the Sandals Foundation, West Indies Cricket Board and the Government of St. Lucia to develop West Indies cricket. Lucozade announced today that it has decided to be the drink of choice for the elite West Indian Under-15 cricketers currently participating in a High Performance Camp at the Beausejour Cricket Ground.
"Lucozade is proud to be associated with Sandals Foundation, the WICB and the Government of St. Lucia in the development of the High Performance Cricket camp amongst our young West Indian cricket players," said Darwin Reece Lucozade’s Brand Manager.
"Lucozade is the ideal energy drink to further enhance the skills of cricketers at an early age, with the expectation that these young athletes will grow with the brand. We do hope to continue this new found relationship with Sandals Foundation and the WICB," Darwin Reece Lucozade Brand Manager.
Sandals Foundation says that it is pleased that Lucozade has joined the fray in the list of partners with Regional Director of its parent company’s Eastern Caribbean headquarters Jeremy Jones has said that the rebuilding of West Indies cricket requires a collective effort from all stakeholders.
"The private sector has a leading role to play in the transformational process. So we are pleased that Lucozade is setting such a great example. It’s by partnerships like these that we will go forward," Jones said.
The High Performance Camp has been a tremendous success thus far with players going through an intense first week of the initiative which is attended by the elite cricketers from St. Lucia, Trinidad, Guyana, Dominica, Grenada, and St. Vincent and the Grenadines.
A second High Performance Camp is being simultaneously conducted in Antigua where cricketers from the host countries and other Leeward Island territories along with Barbados and Jamaica have gathered.
The High Performance Camps comprise cricket skills development sessions and training and life skills sessions.
The youngsters are being put through their paces in the fundamentals of batting, bowling, fielding.
Off the field they are also being tutored on sportsmanship, the history of West Indies cricket, media relations, healthy lifestyle, mental toughness and game sense among other areas.
The WICB Sandals Foundation Under 15 High Performance Camps are a part of the WICB’s overall strategy of investing heavily in West Indies cricket at the developmental level and follows the Scotiabank Kiddy Cricket and Digicel Grassroots Cricket programmes, the Sagicor High Performance Centre and the re-energized West Indies A Team programme.