Curaçao Hotel Occupancy Year To Date Analysis
Willemstad – July 27th, Hotel occupancy figures for the 1st semester of 2015 (Year To Date – June) illustrate a considerable surge, in comparison with 2013 and 2014. Curaçao hotel performance registered a 75% occupancy in the 1st semester of 2015 which is a 5% increase over last year’s 70%
Curaçao Hotel Occupancy inception in 2015 was quite successful with January occupancy coming in at a considerable 80% rate, serving the hotels an occupancy that was 7% higher than January 2014’s 73%, and 11% higher than January 2013’s 69% Hotel occupancy, signifying a considerable surge in two years.February, being the only month to date to have surpassed January’s 80% occupancy rate, came in at an unprecedented 83% occupancy, also marginally surpassing 2014 by 4% and 2013 by 7%. March Hotel occupancy was recorded at 73% thus showing a slight increase over 2014 with 1%, while compared to 2013, 2015 occupancy has decreased by 3%. Signifying that Quarter 1 of 2015 mostly retains the trend of annual growth.
| Hotel OCC % | 2013 | 2014 | 2015 |
| Q1 –January | 69% | 73% (+4%) | 80% (+7%) |
| Q1 – February | 76% | 79% (+3%) | 83% (+4%) |
| Q1 – March | 76% | 72% (-4%) | 73% (+1%) |
Quarter 2 of 2015 commences with 73% Hotel Occupancy in April that came in lower than 2014 by 3%, with similar occupancy figures in the same month of 2013. The annual shoulder months for hotels, outlined by May, show a lower occupancy compared to quarter 1, yet compared to May 2014, 2015 occupancy shows an increase of 1%.
| Hotel OCC % | 2013 | 2014 | 2015 |
| Q2 – April | 73% | 76% (+3%) | 73% (-3%) |
| Q2 – May | 61% | 63% (+2%) | 64% (+1%) |
| Q2 – June | 63% | 58% (-4%) | 60% (+2%) |
Generally, the 2015 ADR has grown slightly when compared to 2014, the 2015 Year To Date ADR increasing 3% compared to 2014 illustrates this. RevPAR, similar to ADR, shows a steady increase in 2015 compared to 2014 with an increase in all 6 months of this semester. The 2015 increase is 6% compared to 2014.
| Year è | 2013 | 2014 | 2015 | |||
| Month ê | ADR | RevPAR | ADR | RevPAR | ADR | RevPAR |
| January | 172 | 118 | 172 | 129 | 177 | 140 |
| February | 175 | 139 | 171 | 130 | 178 | 148 |
| March | 168 | 129 | 165 | 115 | 159 | 116 |
| April | 145 | 106 | 139 | 101 | 144 | 106 |
| May | 126 | 77 | 132 | 86 | 139 | 89 |
| June | 123 | 78 | 129 | 75 | 131 | 78 |
| YTD Average | 152 | 108 | 151 (-1%) | 106 (-2%) | 155 (+3%) | 113 (+6%) |
Miles Mercera, Director of Marketing & Product, realizes that accommodations have to be more creative in the shoulder months as to stabilize occupancy, therefore, CHATA provides its members with support to stimulate demand in these months.