Willemstad – On August 23, 2011 JCI Dutch Caribbean will host a masterclass on Social Media. The masterclass is targetted to professionals in the areas of marketing, public relations and sales.
During the masterclass "Maximizing Social Media – Getting Beyond The Basics" participants will get more insights into the impact of Social Media on business activities. Moreover, participants will learn how they can integrate Social Media effectively in their business’ marketing strategy. The Masterclass will be conducted by an international expert in the field of Social Media.
Nowadays, Social Media, including Facebook, Twitter and LinkedIn, have become important communication toolsThrough the Social Media, a company can communicate with its clients and approach potential customers. Therefore, an increasing number of businesses are including Social Media in their marketing strategy. Understanding social media and its use are however crucial in order to effectively implement this tool.
During the masterclass Maximizing Social Media – Getting Beyond The Basics, participants will learn how Social Media can be integrated into a company’s marketing and communication strategy. Moreover, the impact that social media can have on a company’s results will be dealt with. Also, tools to effectively solve businesses’ challenges will be discussed. Participants will learn how they can measure Social Media’s return on investment. During the Masterclass, several types of Social Media will be dealt with including Facebook, Twitter, LinkedIn, Foursquare and Blog Platform.
The course will be conducted by an expert in the area of Social Media, Ms. Morgan Siems. Morgan Siems is Vice President of Media Two Interactive in Raleigh, North Carolina, USA. She has ample experience in the area of Social Media. In her role at Media Two, Morgan Siems has been helping businesses to leverage social media channels to meet their business goals. Morgan has worked with clients in industries such as banking, technology, retail, health care and higher education.
The Masterclass will take place at the Avila Hotel in Curacao on August 23, 2011. The registration fee is ANG695 and includes all course material, snacks, a light lunch and a networking event. For more information, please contact JCI Dutch Caribbean by email: jcidutchcaribbeanevents@gmail.com. More information with regards to the Masterclass is also available on twitter @jci_dutchcar and through the facebook page: JCI Dutch Caribbean Masterclass.