Mobile Marketing signaled at the Marketing “buzz” word for 2011

Internet Partners WSI organized it’s fifth Internet Marketing Seminar, titled "Mobile Marketing: Take the Next Step" on Friday, April 8th, 2011 at the UTS Training & Development Center, Philipsburg, St. Maarten. The seminar aimed to introduce the concept of Mobile marketing and make participants aware of its potential as an affordable marketing channel. Mobile Marketing is meant to describe marketing on or with a mobile device, such as a Blackberry or iPhone. 

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The mobile phone has become an indispensible part of the consumer’s everyday life. It connects us to friends, family, work and everything we need or want from ordering a Pizza on the way home or saving money when we need to stop at the grocery store. For certain demographics, the mobile phone is the primary channel for news and information. With Mobile reach over 64% of the global population, Mobile Marketing is already being signaled at the ‘buzz’ word for Internet Marketing for 2011. In St. Maarten, a majority of persons carry multiple phones and subscriptions.

While communicating the potential of mobile marketing, the seminar also focused on what is different about mobile marketing and how marketers could make those differences work for them, such timing, quality and demographics. The mobile phone is a highly personal device, and marketers need to approach mobile marketing with a solid understanding of the big picture.

Participants were also introduced to QR codes and how the can help to integrate print and mobile marketing campaigns. A QR code (short for Quick Response) is a specific

matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. To read this code, download an reader in the App Store for your iPhone or visit for your blackberry.

WSI’s upcoming seminar is titled "Google Analytics and the New Features of Facebook" is scheduled for June 24th 2011 at 2:00 pm at the UTS Training & Development Center. For additional information, please contact us at

WSI Internet Partners is a local franchise of a global Internet Consulting company offering affordable digital marketing solutions to suit the needs of multiple industries. WSI Internet Marketing Consultants have helped thousands of small and medium sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Internet Marketing system tailored to their individual needs to elevate their Internet presence and profitability to new levels. The company has held the number 1 spot in Entrepreneur’s Magazine’s Franchise 500 listing under the Technology listing for 10 years in a row.