SHTA continues to support the Heineken Regatta

The SHTA met with organizers of the Heineken Regatta to ensure a fruitful and long lasting relationship for years to come.  

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During the recent meeting, the SHTA decided to make a financial sponsorship contribution of $5,000) to the Regatta (made possible by the SHTA’s Dollar-A-Day fund) as well as aiding with the lodging (courtesy of SHTA’s hotel members) for the guest judges, jury members and media flying in from abroad to take part in the Regatta.

SHTA’s Dollar-A-Day program was established in 2005 and has funded, among others: clean-up campaigns, the Caribcert programs, Dollar-A-Day scholarships, Guest Excellence Training program for employees in the Hospitality sector and donations to various youth organizations on the island.

The SHTA recognizes the importance of such an event for St. Maarten as it is marketed worldwide and attracts many visitors from abroad. In addition, the Association feels that by maintaining a healthy relationship with the Heineken Regatta, it will have a positive impact on its members. The SHTA looks forward to cooperating with the Regatta in the future to ensure a successful outcome for all parties involved.