SXM Airport rebranding to be officially launched Saturday

The Princess Juliana International Airport (SXM Airport) kicks off the celebration of its 70th anniversary with the official launch of its rebranding on February 2, 2013.

The rebranding includes a new logo and a new website – – which is simple to navigate and which offers real-time information on arriving and departing flights.


The new website also features user-generated YouTube videos in the "Spectacular Landings" section that show the now award-winning world-famous approach.

The logo was inspired by the IATA designation code of the airport – SXM. It is eye-catching and easy to identify and remember. The logo was chosen by Princess Juliana International Airport based on a comprehensive review of how other airports around the world are named and identified.

"The whole rebranding project is aimed at re-positioning the Princess Juliana International Airport as a leading hub in the Caribbean and to promote our ultra-modern facilities and the quality of our services," said Regina LaBega, managing director of the Princess Juliana International Airport operating company (PJIAE).