On Tuesday, November 2, 2009, Innovative Marketing Creations (IMC) partnered with WSI, which stands for We Simplify Internet, a Fortune 500 company, with franchisees based out of St. Martin and the Netherlands.
This unprecedented partnership was forged to provide a broader spectrum of internet marketing services and solutions that will help to maximize the positioning of St. Maarten/St. Martin’s businesses, products and services on the competitive global market.
May-Ling Chun, IMC’s Managing Director expressed her excitement about this partnership, and states: The IMC-WSI partnership is critical at this pivotal time. Despite the global economic downturns, we have to prepare our island and our businesses to operate as efficiently, and cost-effectively as possible. This not only adds to IMC’s comprehensive scope of services, but also allows us to better serve the local, and vice-versa, also the international community.
"It’s no longer simply about having a website," says Jacqueline Louis, General Manager of IMC, "it’s now more about having an actual web presence, with comprehensive solutions that allow you to provide online marketing, position your internet presence, as well as process essential business operations, with a click."
Through this partnership IMC and WSI will work hand in hand to bridge the digital divide on the island through an educational process that is geared towards empowering local businesses, community leaders and budding entrepreneurs to connect locally, regionally and internationally to consumers by the internet.
Conversely, Eugene Duzant, WSI’s Internet Consultant says: "With tourism as the driving force behind our economy, it is essential that we remain connected to our prime consumers, who are based in various parts of the world. This requires a personal responsibility, in partnership with local businesses and the island’s respective Tourism Offices. The most cost-effective way is by truly understanding and maximizing our reach by the internet."
"We will be using a variety of digital marketing and media such as full-service websites, search engine optimization (SEO), internet-based and social media campaigns through a simple, but strategic approach to reach business’ existing customer-base, while opening the floodgates to potential new customers," says Ruud Stomps, another WSI Internet Consultant.
As part of the partnership, the IMC-WSI team is committed to educating the local community and businesses through providing monthly informational workshops, as well as a variety of individual sessions and meetings. "The larger goal is to foster a greater sense of understanding of the internet capabilities which have evolved, and prepare the local marketplace for the inevitable digital/internet media shifts that are already emerging, and will continue to expand in the coming years," states Louis.
The IMC-WSI partnership is merely the beginning of positioning St. Maarten/St. Martin products and services to be globally accessible, and also, for streamlining our operating policies and processes to be more efficient and effective at reaching world travelers, which includes local and other consumers worldwide, who may be on or, off the island, but within our reach.
For further information, about the distinct educational programs and business solutions available from the IMC-WSI team, please contact Jacqueline Louis at 543-2150 or by e-mail at jlouis@eyemc.net